GLASS HALF FULL
Experiential Event Branding
CHALLENGE: The first Louisiana facility groundbreaking required a high-impact media launch, complicated by the need to ensure attendee comfort during an intense summer outdoor event.
STRATEGY: I developed an experiential design strategy to maximize brand visibility by turning necessary event swag into integrated, photogenic brand assets, strategically utilizing their signature pink visual identity.
EXECUTION & DELIVERABLES: Directed the design and production of custom assets, including:
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Branded Hand Fans: Provided comfort while ensuring the brand was literally in guests' hands.
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Signature Whiskey Glasses: Branded with the company's signature frosted pink color for VIP and media keepsakes.
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Custom Pink Hard Hats: Used for all photo opportunities to ensure brand color and logo presence in every key visual.
IMPACT: The strategic execution successfully leveraged the media event; nearly every published photograph and video featured a branded item, resulting in high, cohesive brand visibility across all press and digital coverage.
RNGD (A PALMISANO CO.)
Revitalizing Company Culture
CHALLENGE: As a large corporate construction company, RNGD faced significant challenges in maintaining a unified culture and preventing disconnection among employees spread across multiple job sites and office locations.
STRATEGY: I developed a long-term internal communications strategy centered on the creation of RNGD, a high-quality, bi-annual company magazine designed to humanize the brand and connect dispersed teams.
EXECUTION: I was responsible for the full content creation, design, and implementation of the magazine. This included leading the creative direction for features on employee spotlights, current job site progress, and cultural events.
IMPACT: The initiative successfully increased cultural cohesion, leading to greater engagement among co-workers and a measurable increase in employee attendance at company events.
PALMISANO FOUNDATION
Strategic Impact Reporting
CHALLENGE: The Palmisano Foundation required a professional document to showcase their transition from an introductory phase to a mature non-profit, with the primary goal of securing trust and investment from both existing shareholders and high-level future donors.
STRATEGY: I conceptualized, proposed, and launched the Foundation's first annual Impact Report, establishing a critical, formalized communication asset to convey organizational achievements and community impact.
EXECUTION: I was responsible for the end-to-end content creation, strategic design, and final implementation of both the inaugural 2023 and the 2024 Impact Reports. This ensured the document was both financially transparent and visually compelling.
IMPACT: The reports significantly raised the Foundation's external visibility and internal credibility, directly contributing to a measurable increase in annual sponsorship and foundation funding.
ROYAL PRODUCTIONS
Brand Cohesion & Identity Relaunch
CHALLENGE: Despite being a pillar in the New Orleans market, Royal Productions' brand identity was inconsistent across platforms, risking audience confusion and diminished market perception.
STRATEGY: I led a core initiative to modernize and unify the brand. The central deliverable was the creation of a comprehensive style guide to formalize and enforce visual and verbal standards.
EXECUTION: I designed the full Modern Brand Guide, detailing rules for logo usage, typography, color palette, and communication voice. This document was immediately deployed to guide all internal and external marketing content creation.
IMPACT: The implementation of the cohesive brand guide resulted in a unified and elevated brand experience for the audience across all marketing platforms, solidifying Royal Productions' image as a modern, professional industry leader.
PORTLAND STATE UNIVERSITY
Karl Miller Center's Launch Campaign
CHALLENGE: PSU's School of Business required engaging, high-impact marketing content for the grand opening and pre-launch hype of the new Karl Miller Center. The primary challenge was the lack of dynamic visual assets, as only architectural renderings were available.
STRATEGY: I proposed and executed a creative solution to bridge the gap between architectural plans and engaging public communication. The strategy was to create a unique, stylized illustration of the dynamic new building, turning a functional structure into a memorable, artistic brand symbol.
EXECUTION & DELIVERABLES:
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Original Illustration: Designed a one-of-a-kind, dynamic illustration of the Karl Miller Center, emphasizing its unique and creative architectural style.
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Integrated Asset Creation: Oversaw the application of this key visual across an integrated marketing campaign, including collateral, digital advertising, promotional swag, and presentation materials.
IMPACT: The original illustration served as the campaign's central visual motif, replacing generic renderings with an emotive asset. This resulted in an engaging marketing campaign that successfully highlighted the building's uniqueness, significantly boosting excitement and visibility leading up to the grand opening.